hey there! ๐
I build analytics, automation, and marketing technology systems that turn messy data into clear decisions. My work connects attribution, SEO, dashboards, AI workflows, and growth operations into measurable business visibility.
Data tells
the story.
I help make it
impactful. ๐
Portfolio concept
A creative proof hub for the work I do across marketing analytics, attribution, automation, dashboards, AI workflows, SEO, and social media systems.
GA4, funnels, KPIs, attribution
Prediction, segmentation, workflow AI
Power BI, Tableau, Looker, Streamlit
Apps Script, CRM workflows, reporting
SEO, AEO, GEO, content strategy
Content systems, reels, campaign planning
Mailchimp, lifecycle, nurture flows
Python, SQL, R, data workflows
Selected work
Evidence-backed systems across marketing analytics, attribution, automation, search growth, operations intelligence, and business analytics. Confidential work is represented through synthetic data, anonymized workflows, and public-safe documentation.
Marketing Analytics Engineering
01
Synthetic pipeline and QA tests
02
Architecture and KPI visuals
03
Public-safe GitHub documentation
Built a public-safe synthetic lead intelligence pipeline for CRM data quality, match-confidence scoring, QA validation, exception routing, and analytics-ready reporting.
Operations Intelligence
01
Project and KPI register
02
Evidence-linked reporting model
03
Leadership visibility framework
Designed an evidence-linked leadership system for projects, KPIs, milestones, blockers, decisions, weekly execution, and executive reporting.
SEO / AEO / GEO
01
Search-ready content architecture
02
Local intent and FAQ framework
03
Public-safe implementation guide
Built a public-safe framework connecting local SEO, answer-engine optimization, generative-engine visibility, internal linking, content architecture, and conversion pathways.
Marketing Technology
01
Multi-form tracking framework
02
Source and conversion logic
03
Workflow QA documentation
Standardized owner-facing lead workflows and designed a cleaner path from form submission through source capture, routing, QA, and conversion verification.
Paid Media Analytics
01
Conversion classification model
02
Tracking-gap diagnosis
03
Budget decision support
Audited platform-reported activity to distinguish qualified lead evidence from behavioral events and improve campaign measurement integrity.
Business Analytics
01
Operational bottleneck analysis
02
Data-quality gap detection
03
Dashboard and automation roadmap
Analyzed operational work-order patterns to identify documentation gaps, cancellation risk, issue-category trends, and automation opportunities.
SEO / AEO / GEO website proof
Built and supported website improvements across homepage UX, local SEO landing pages, owner education resources, guide-style lead magnets, confirmation flows, and conversion-focused CTAs. This section shows the website as a growth system, not just page editing.
Performance impact pending validation through GA4, Google Search Console, and lead-source tracking.
Website UX
Owner-focused homepage structure with clear positioning, trust messaging, and primary conversion CTAs.
Creative campaign studio
Built a repeatable content production workflow for WPM across educational carousels, founder-led reels, owner-risk messaging, property performance content, and campaign CTAs. This section shows the creative side of the marketing system: strategy, content planning, visual direction, AI-assisted production, and platform-ready execution.
Portfolio framing: this is not just posting content. It shows a structured creative workflow connected to brand positioning, owner education, lead-generation messaging, and executive approval cycles.
Instagram proof
westsidepropertymgmt
72
posts
2.4K
reach
WPM
brand
Westside Property Management
Owner education ยท Reels ยท Carousels ยท LA property management
Creative
Reels
Campaigns
Visual proof
Strategy-led reels, carousels, founder messaging, and owner-education content packaged as a portfolio-ready proof asset.
Tools & technologies
Certifications & proof
Verified credentials and proof documents that support my technical, analytics, AI, marketing technology, and research skill set.
Proof & links