Marketing Analytics · Lead Generation · Growth Analytics

AnoohyaAlluri

Marketing Analytics & Lead Generation Analyst

I connect SQL, Power BI, GA4/GTM, Adobe Analytics, CRM, and campaign data to answer three questions: Which sources create quality leads? Where does the funnel break? What should we optimize next?

3+ years across marketing analytics, acquisition analysis, attribution, customer journeys, CRM automation, experimentation, BI reporting, and growth optimization.

View Analytics Case Studies ↗View Resume ↗Contact ✉

Measure.
Validate.
Prioritize.
Grow. ✦

Anoohya Alluri
Data.
Leads.
Decisions. ✦

How I work

From raw data to growth decisions

My work sits at the intersection of marketing, analytics, technology, and operations. I build the measurement and decision systems behind stronger lead generation, attribution, lifecycle visibility, and campaign performance.

◎

Measure Acquisition

Connect campaign, website, CRM, and operational data so source performance and conversion behavior can be measured reliably.

✓

Validate Lead Quality

Clean, deduplicate, reconcile, and segment lead data to distinguish qualified opportunities from noisy activity.

↗

Prioritize Growth

Use funnel, attribution, statistical, and behavioral analysis to identify high value audiences and acquisition gaps.

⚙

Automate Execution

Build governed CRM, outreach, reporting, and lead management workflows that reduce manual effort and improve consistency.

Professional experience

Analytics across the customer lifecycle

Experience spanning lead generation, marketing data, attribution, digital analytics, CRM, BI, customer journey analysis, experimentation, and conversion optimization.

Aug 2025 – Present

Technology Marketing Analyst

Westside Property Management

Los Angeles, CA

Lead generation analytics, acquisition measurement, marketing data, attribution, CRM automation, and executive reporting.

●Built lead intelligence across 788 historical leads and 10+ acquisition sources.
●Identified 109 converted leads and 91 high value opportunities.
●Validated 231 raw website submissions into 40 qualified owner intent inquiries.
●Developed Power BI reporting across acquisition, funnels, leasing, and nearly 2,000 managed units.
SQL ServerPower BIGA4GTMGoogle AdsApps ScriptCRM

Jul 2024 – Apr 2025

Marketing Analyst

Baylor Scott & White Health

Dallas, TX

Marketing data integration, Adobe Analytics, acquisition reporting, customer journey analysis, segmentation, and conversion optimization.

●Integrated Adobe Analytics, campaign, CRM, and Epic EHR data using SQL Server.
●Analyzed paid, organic, email, referral, and appointment journeys across 4+ acquisition channels.
●Developed Power BI reporting across 18 outpatient clinics.
●Delivered funnel and attribution insights associated with an approximately 12% increase in online appointment requests.
Adobe AnalyticsSQL ServerPower BIHubSpotEpic EHRGoogle AdsMailchimp

Jan 2022 – Aug 2023

Marketing Data Analyst

Zemoso Technologies

Hyderabad, India

SQL based marketing analysis, BI reporting, customer segmentation, Adobe Analytics, experimentation, and retention analysis.

●Queried and validated campaign and customer data for recurring KPI reporting.
●Built Power BI dashboards covering channel, funnel, customer, and campaign performance.
●Used Adobe Analytics and GTM to analyze traffic, engagement, attribution, and conversion funnels.
●Applied customer segmentation, A/B testing, churn analysis, trend analysis, and promotional evaluation.
SQLPower BIAdobe AnalyticsGTMExcelA/B Testing

Selected case studies

Lead Generation, Analytics & Growth Systems

Work showing how I move from business question → data → analysis → workflow → measurement → decision.

Lead Generation Analytics

Lead Intelligence & Owner Acquisition Analytics preview
Featured Case Study

788 leads · 10+ sources

109 converted · 91 high value

231 raw → 40 validated inquiries

Lead Intelligence & Owner Acquisition Analytics

I built a governed acquisition analytics system that connects historical lead data, website inquiries, source attribution, qualification logic, CRM outcomes, and executive reporting.

Business problem

Lead and acquisition data existed across multiple systems, making it difficult to distinguish qualified demand, evaluate source quality, and connect marketing activity to downstream outcomes.

Business value

Creates a defensible view of lead quality, source performance, conversion behavior, high value opportunities, and records requiring follow up or validation.

SQL ServerPower BIPythonGoogle AdsAppFolioAttribution
View Lead Intelligence Case Study ↗

Marketing Measurement & Attribution

⌁
Production Implementation

10+ conversion/event configurations

High intent conversion governance

Source to outcome diagnostics

Cross Channel Measurement Architecture

I standardized conversion measurement across GA4, Google Tag Manager, Google Ads, and Meta Pixel to improve attribution quality and separate meaningful lead actions from lower value behavioral events.

Business problem

Fragmented event definitions and conversion configurations reduced confidence in campaign reporting and made business outcomes difficult to interpret consistently.

Business value

Improves conversion governance, attribution reliability, lead measurement, and confidence in paid media and growth reporting.

GA4Google Tag ManagerGoogle AdsMeta PixelAttribution
Production Implementation

CRM & Growth Automation

↗
Workflow System

201 audited first touch emails

177 unique prospects

Deduplication · DNC · audit controls

Lead Outreach & Campaign Governance System

I designed CRM based email and lead management workflows combining segmentation, personalization, suppression rules, deduplication, audit controls, and response tracking.

Business problem

Manual outreach required repeated eligibility, duplicate, and suppression checks, increasing the risk of inconsistent targeting and duplicate contact.

Business value

Creates a scalable and auditable prospecting workflow while improving targeting quality, contact governance, and campaign consistency.

Google Apps ScriptCRMMailchimpSegmentationAutomationData QA
View Automation Case Study ↗

SEO / AEO / GEO Analytics

⌕
Featured Case Study

SEO · AEO · GEO framework

4 high intent website assets

1,800+ monthly search impressions

Search Growth & Conversion Analytics Framework

I connected search query data, landing page behavior, local intent, content architecture, conversion paths, and measurement to identify high intent organic growth opportunities.

Business problem

Search visibility, landing page performance, content strategy, and conversion measurement were being evaluated separately instead of as one acquisition system.

Business value

Connects search visibility with user intent, page performance, conversion pathways, and measurable owner acquisition opportunities.

Google Search ConsoleGA4Microsoft ClaritySEOAEOGEOCRO
View Search Analytics Case Study ↗View Live Implementation ↗

Additional systems

BI, Experimentation & Operational Analytics

Additional analytical systems supporting executive reporting, marketing performance, experimentation, and operational decision making.

Marketing Data & BI

Executive BI & Portfolio Intelligence

Developed Power BI reporting with SQL, Power Query, and DAX to connect acquisition, campaign, funnel, leasing, and portfolio level performance into executive ready views.

●Acquisition and funnel reporting
●Campaign and leasing KPIs
●Nearly 2,000 managed units
SQLPower BIPower QueryDAX

Growth Analytics

Paid Media & Conversion Integrity

Audited campaign measurement, distinguished business outcomes from soft platform events, and used controlled changes to diagnose media mix and conversion quality issues.

●Conversion quality diagnosis
●CTR, CPC and conversion monitoring
●2 controlled paid media / SEO tests
Google AdsGA4GTMExperimentation

Business Analytics

Operational Analytics & Process Intelligence

Applied data analysis and workflow diagnostics to operational processes to identify documentation gaps, recurring patterns, execution risks, and automation opportunities.

●Operational pattern analysis
●Process gap identification
●Automation opportunity mapping
PythonExcelTableauProcess Analytics

Growth & conversion analytics

I treat the website as an acquisition funnel, not just a marketing asset.

Search intent, landing page behavior, CTA architecture, audience pathways, lead capture, and conversion measurement are analyzed as one connected customer journey.

SEO / AEO / GEO
Landing page analytics
Customer journeys
Lead capture
CRO & funnel analysis
Conversion measurement

Objective: connect search visibility and user behavior to qualified lead actions and measurable acquisition outcomes.

View Live Implementation ↗
Acquisition System
Homepage UX + CTA Positioning

Conversion Architecture

Homepage UX + CTA Positioning

Reframed owner facing hierarchy, trust signals, and CTA placement around a clearer lead conversion path.

Lead generation & campaign operations

I connect audience strategy, CRM workflows, outreach, and measurement.

Campaign execution is strongest when segmentation, messaging, suppression logic, lead lifecycle, CTA strategy, and performance measurement operate as one system.

CRM segmentation
Email outreach
Lead nurturing
Campaign QA
Suppression / DNC logic
Performance measurement

Workflow: qualify → segment → personalize → suppress duplicates → launch → track → analyze.

Campaign governance

Lead Outreach Workflow

01

Validate

Lead quality, history, eligibility

02

Segment

Source, intent, behavior, audience

03

Govern

Deduplication, suppression, DNC rules

04

Execute

Personalized email / campaign workflow

05

Measure

Responses, outcomes, funnel movement

201

audited first touch emails

177

unique prospects reached

Technical capability

Analytics, MarTech & Growth Stack

Tools grouped by the business problems I use them to solve, rather than as a flat technology list.

Data, SQL & Business Intelligence

SQLSQL ServerPower BIDAXPower QueryPythonAdvanced ExcelTableauData ModelingData Validation

Marketing Analytics & Attribution

GA4Google Tag ManagerAdobe AnalyticsGoogle Search ConsoleMeta PixelAttribution AnalysisConversion TrackingFunnel AnalysisCustomer Journey Analytics

Lead Generation, CRM & Automation

HubSpotMailchimpGoogle Apps ScriptCRM AnalyticsLead LifecycleAudience SegmentationLead Quality AnalysisDeduplicationSuppression LogicEmail Campaign Analytics

Growth Analytics & Experimentation

Google AdsMeta AdsCROSEO / AEO / GEOA/B TestingControlled ExperimentsStatistical AnalysisCTR / CPC / CPA / CPLROAS / ROIConversion Rate Analysis

Credentials & research

Verified Learning & Analytical Foundation

Credentials and research supporting my SQL, analytics, experimentation, AI, research, and marketing capabilities.

Professional proof

Code, Dashboards, Credentials & Experience

GitHub

Lead intelligence, SQL, automation, analytics engineering, and growth system case studies

Open ↗

Tableau

Interactive BI dashboards, customer analysis, and geospatial decision support

Open ↗

LinkedIn

Professional experience, credentials, analytical work, and career updates

Open ↗

Resume

Marketing analytics, lead generation, growth analytics, and technical experience

Open ↗

Contact

Open to roles where marketing data drives growth decisions.

I am targeting Lead Generation Analyst, Growth Marketing Analyst, Marketing Data Analyst, Marketing Analytics, and MarTech roles where I can improve acquisition measurement, lead quality, attribution, CRM workflows, experimentation, and executive reporting.

Email Me ✉LinkedIn ↗View Resume ↗